Of IT teams, over half (46%) have used a composable architecture. And with good reason: Composable commerce solution enables companies to quickly adjust to changing market conditions, client needs, e-commerce trends, and emerging technologies. Here’s how:
Greater flexibility: With modular applications, the platform as a whole is not engaged; just the logic and APIs of the necessary services are. Not only may separate parts of a modular platform be added or removed as needed, but they can also be used in other experiences or applied selectively to new experiences you create.
You can outmaneuver the competition and remain ahead of customer expectations with this flexibility and the freedom to innovate.
Unlimited customization is possible with composable commerce since it is modular, allowing you to create highly customized and unique commerce experiences across all touchpoints. This component of composable commerce is essential as 65% of consumers want businesses to adjust to their shifting requirements and preferences. It creates an environment in which your company may interact with suppliers, partners, and other solutions to quickly develop and modify your products.
Enhanced efficiency: Composable commerce offers the potential to boost operational efficiency, resulting in shorter development cycles and less team dependencies. Companies may grow systems autonomously and adjust to changes while retaining total design and process independence. In the end, composable commerce brings corporate interests and activities together.
Improved performance: By seamlessly integrating features from your back-end systems, you can optimize for mobile commerce and performance while also fine-tuning the user experience with composable commerce. Given that over 70% of consumers search for, peruse, and buy things using mobile devices, this is extremely important.
Speed and site performance are crucial. In actuality, sites with load speeds of 1-2 seconds have the highest e-commerce conversion rates. On average, website conversion rates decrease by 4.42% for every second that the load time increases.
How does headless commerce differ from composable commerce?
To put it simply, composable commerce starts with headless commerce. Organizations that take a headless strategy can be headed for decomposition. When a platform’s front and back ends function separately through APIs and modifications made to one do not impact the other, this is known as headless commerce. Composable commerce goes beyond modularity by decoupling services that address commercial issues, such as payments, search, and personalization.
Each part is interchangeable, expandable, pluggable, and subject to ongoing development. Whether acquired or created internally, combining these packaged business capabilities (PBCs) maximizes organizational agility. It is not a “new architecture” to create, curate, and dynamically assemble and reassembly these PBCs. Rather, it is a continuous development of architectural methods.
Both strategies link cutting-edge technology to provide more adaptability to organizational requirements. Both stem from the necessity for organizations to swiftly adjust to the speed at which business transformation is occurring.
Is it OK for your company to use composable? How to determine
Does your company operate in a cutthroat, fast evolving industry that demands new, person-centered experiences that can be swiftly implemented?
Does your company use complicated apps that need months to update?
Is there an ecosystem of open source and straightforward integrations in your expanding company that you might wish to modify in the future?
You should think about composable commerce if you said “yes” to any of these questions. Uncertain about where to begin? Understanding how you will manage your DevOps team should be your first priority. Is it in tight collaboration with a systems integration partner and a top-tier internal IT team?
Additionally, you will need to figure out costsOpens in a new window. One reason to oppose change is that it may sometimes be costly and time-consuming. Thankfully, there is no need to adopt a binary mindset when it comes to composable. To reduce the high upfront costs associated with replacing a historical architecture with composable features, you might begin with a step-by-step approach. Start by determining which short-term objectives will have the most influence on your company.
For instance, if your objective is to enhance customer satisfaction and increase engagement, begin by implementing a progressive web application powered by an API on your top-of-funnel sites (homepage to basket). After those efforts have been implemented successfully, you may start working on the checkout.
Selecting the appropriate decomposable platform for your company is crucial above all else.
How to pick the best platform for composable commerce
There are a number of things to take into account when selecting a composable commerce platform, much as when selecting a builder or floor design for your house. This checklist will help you navigate important factors.
Flexibility of SaaS solution: Without being constrained by pre-made e-commerce templates, a flexible framework enables your team to create unique experiences and effortlessly include third-party features. Knowing which architecture types—such as all-in-one, composable, bespoke, or hybrid—your vendors provide is also crucial.
Partner ecosystem: You should search for a platform that offers tools for developers and business users alike, as well as an ecosystem of partnersOpens in a new window that you can easily integrate and create with. Finally, you should think about the digital awareness of your company. The technology provider you choose should be in line with the technical skills of your team, system integrators, or the agency you work with.
Integration and Accelerators: Can you trust the platform’s pre-configured integrations and components? This may greatly lower the overall cost of ownership, construction expenses, and bespoke code.
Web hosting: It’s critical to understand if hosting is part of a composable commerce solution. It may be challenging to determine what type of cash you will need to set up because hosting costs might vary significantly based on your website’s features and traffic. However, selecting a partner that can host your website might save a lot of money.
Technical Support: Will the modular vendor support your entire architecture or just their APIs? Establishing a procedure for continuing management and assistance up front is essential. This will help you understand what is the responsibility of your composable partner and what is the responsibility of your internal team.
Scalability and Uptime: Site Availability and Speed When it comes to e-commerce, opens in a new window are essential, particularly during periods of heavy traffic, such as holidays and discounts. Even a brief period of website outage during periods of high traffic might significantly reduce your annual earnings. Verify the uptime and scalability of your platform partner.